HOW DUNGOG BECAME THE
WORLD’S FIRST CUP RESCUE TOWN
Photo by Ready Aim Media PTY LTD
Last year the community of Dungog, a town in the Hunter Valley, set a goal to become single-use plastic free. This year, Dungog is aiming to stop coffee cups going to landfill, by becoming the first Cup Rescue Town supported by 7-Eleven.
SINGLE-USE PLASTIC FREE DUNGOG PROJECT
“The community started the Single-Use Plastic Free Dungog Project because we wanted to reduce the use of single-use plastics in favour of reusable”, said Michelle Dado-Millynn, Campaign Organiser for the Single-Use Plastic Free Dungog Project. “As a community we are working together to Reduce Waste and Choose Reusables instead of plastic bags, plastic straws, plastic water bottles, take away coffee cups, plastic cutlery and contains.”
No more plastic bags
No more plastic straws
No more plastic water bottles
No more plastic cutlery
WORLD’S FIRST CUP RESCUE TOWN
Disposable coffee cups are the next single-use item Dungog is looking to reduce. Located in the popular Hunter Valley region, Dungog sells more than 100,000 takeaway coffees each year to their 2,000 locals and 200,000 visiting tourists.
“We would like our locals choosing to use a reusable coffee cup or drink their coffee at the cafe, however as Dungog is a tourist town we recognise that completely eliminating takeaway coffees would be challenging”, said Ms Dado-Millynn. “Cup Rescue is a 7-Eleven sponsored initiative in partnership with cup recyclers Simply Cups.”
Simply Cups started two years ago, and has already diverted over 4.7 million cups from landfill. Cups are collected and then transformed into items of higher value such as traffic management products and now injection-moulded products.
7-Eleven’s support will help to provide Cup Rescue collection points at Dungog’s local cafes, council sites, schools and businesses. Locals and tourists just need to place used cups into one of the many Cup Rescue collection points, and Simply Cups will upcycle each cup into an item of higher value.
“As Australia’s 2nd largest take-away coffee destination we have a responsibility to take the lead and find a solution to save cups from going to landfill. We’re please to be the pioneering partner of the Simply Cups program and excited that our Heatherbrae store is supporting the project at a community level”, said Clayton Ford, GM Corporate Affairs for 7-Eleven. “7-Eleven wishes the town of Dungog success with their program and are glad we can play a part in helping them to achieve their goal.”
“We are very excited for Dungog to be the first Cup Rescue Town”, said Ms Dado-Millynn. “Together we can reduce the number of takeaway cups used locally, and significantly reduce the number of takeaway coffee cups sold in the region going to landfill.”
To launch the initiative, Dungog hosted a free event called Sustainability Spotlight on Dungog Shire on Sunday, May 26th at The James Theatre, Dungog. There were 18x 5 minute presentations about the different sustainability efforts the town is undertaking.
Chris Collimore, Closed Loop’s Chief Commercial Officer attended and presented about the #CupRescue program, alongside Sarah and Praveen from 7-Eleven.
Closed Loop and 7-Eleven present at
Sustainability Spotlight on Dungog Shire
Sustainability Spotlight on Dungog Shire,
presenters with their 7-Eleven rCUP
REUSABLE COFFEE CUPS
7-Eleven has also donated more than 100 rCUPS to locals in order to encourage reuse over single-use. The rCUP is the world’s first reusable coffee cup made from recycled cups, and a symbol of the circular economy in action.
#Cup Rescue Dungog is an initiative by