On May 11, Simply Cups celebrated two years since our first collection. The very first pick-ups were done in Man in a Van, and now the program collects cups in 5 states plus (plus a territory) in Australia. Australia’s leading cup collection program has now diverted over 4.6 million cups from landfill over that period, and is transforming waste into resources to make upcycled products.

“Simply Cups has been growing exponentially,” said Robert Pascoe, Managing Director of Closed Loop. “It took one year to collect the first million cups, and a year later we have diverted over 4.6 million cups from landfill. We started by turning disposable cups into resource material for products such as roadside kerbing, car park stops, bike lane separators, and outdoor furniture. Now, we are about to expand that product line to include injection moulded products such as trays, buckets, bins and much more. The possibilities are endless.”


Simply Cups relies on partners to collect disposable cups as a separate waste stream. We’re honoured to work with so many the top brands, including leading coffee destinations such as 7-Eleven, McDonald’s and Muffin Break.

As the Pioneering Partner of Simply Cups, 7-Eleven has played an integral role in raising awareness of the program to the general public. Over the past year, 7-Eleven have collected over 1.3 million cups at 350 participating stores across Australia.

“We have a responsibility to find solutions for the waste we help generate. We want to drive behavioural change with consumers and help people recycle their takeaway cups.” said Angus McKay, CEO 7-Eleven. “Simply Cups collection points at our participating 7-Eleven stores will accept any brand of takeaway coffee cup too, giving the general public and even local cafes and restaurant establishments an avenue to make sure their cups are recycled. We’re proud to be a part of this initiative and will continue working with Simply Cups to expand the program and find new ways to save waste going to Australian landfills.”


“The biggest challenge facing Australia’s recycling industry is convincing people to buy products that are manufactured locally from the waste they create,” said Mr. Pascoe. “The technology needed to turn waste into resources is available today, we just need people buying Australian Made and Recycled products. With more investment in infrastructure and more consumer demand, we can see a future where Australia is no longer a throw-away society. We see a future where manufacturing from recycled material is mainstream, and where organisations take responsibility for their waste. This is what the circular economy is all about, and why recycling is now Australia’s only growing manufacturing sector.”