7-Eleven Rewards Aussies With Free Coffee When They Bring A Reusable Cup
Get FREE Coffee’s at 7-Eleven this month
This month, you can get your hands on free coffee at 7-Eleven Australia stores nation wide. All you need to do is bring a reusable coffee cup to enjoy 7-Eleven’s popular freshly ground coffee for free. This 28-day initiative runs from 6th August until 2nd September 2019, and aims to encourage the reduction of single use cups by rewarding Aussies for choosing reusable cups as part of their everyday habits.
The program valid for any reusable coffee cup, including the 7-Eleven rCUP which is available at the store.
Tackling Coffee Cup Waste
7-Eleven is the Pioneering Partner of Simply Cups, which has now diverted over 6 million cups from landfill (1.7 million collected at 7-Eleven stores) via dedicated cup collection points. 7-Eleven aims to do more than offer Australia’s leading solution for recycling coffee cups, and this campaign aims to change peoples behaviour by choosing reusables.
“The power to reduce the volume of single use cups in landfill is – quite literally – in our hands,” said Angus McKay, Chief Executive Officer at 7-Eleven. “It takes 21 days to make or break a habit, so we’re running this new initiative for 28 days to give Aussies the best chance of making a small change to their habits that, over time, will make a significant contribution to reducing single use cup waste.
7-Eleven is Australia’s 2nd largest seller of coffee, and Closed Loop applauds their commitment in leading the way to promote both reusables and recycling.