Simply Cups Australia

AUSTRALIA’S LARGEST
CUP RECYCLING PROGRAM

DIVERTING MILLIONS OF CUPS FROM LANDFILL

Simply Cups Australia is a program that helps our partners separate their coffee cups from other waste streams. We then collect the cups, and work with innovative new technologies capable of transforming used cups into items of higher value.

SIMPLY CUPS CONFERENCE

Watch our inaugural Simply Cups Conference in Melbourne to find out millions of cups are diverted from landfill, with presentations from recyclers transforming cups into new products.

WATCH RECAP

AUSTRALIA’S FIRST CUP RECYCLING PROGRAM

Simply Cups started in May 2017. It took more than 12 months to collect our first million cups in Australia, and a year later we reached over 5 million cups. We’d like to thank our many partners who provide collection points to make this possible.

SIMPLY CUPS DASHBOARD

FIGHTING THE WAR ON WASTE

Watch Closed Loop’s Brendan Lee explain why coffee cups cannot be processed via traditional recycling facilities.

RECYCLING CUPS

Coffee cups can be recycled, just not by traditional recycling facilities. Simply Cups uses innovative new technologies capable of mixing used cups with other materials to produce items of higher value.

LEARN MORE: UPCYCLING

HELP US TURN THIS

INTO THIS

THE SIMPLY CUPS COMMITMENT

Divert 100 million cups from landfill
Make it easier and more convenient for people to separate cups for collection from other waste streams.

Transform every used cup into an item of higher value
We will find a secondary use for any type of used paper-cup.

Pioneer a circular economy
Build markets for upcycled products, and educate Australians that recycling doesn’t happen when you place an item in a bin, recycling happens when you give that item a second life.

7-ELEVEN

7-Eleven is one of Australia’s leading coffee destinations. As Simply Cups’ Pioneering Partner, 7-Eleven are collecting millions of cups with collection units at 660 stores across Australia, and are our top coffee cup recycling destination.

7-Eleven also support the program with every cup of coffee and Slurpee sold, which helps us grow the program faster.

FIND A 7-ELEVEN #CUPRESCUE NEAR YOU

MUFFIN BREAK

Muffin Break contribute to growing Simply Cups with every hot beverage they sell, and promote the Simply Cups program at shopping centres.

LEARN MORE

FIND A STORE

McDONALD’S

McDonald’s, the largest seller of coffee in Australia, is currently trialling the Simply Cups program in 26 restaurants in Victoria and 8 restaurants in NSW.

COLLECT CUPS AT THE OFFICE

A lot of people take their coffee back to the office, so it’s no surprise that Office Buildings is where we collect the most cups. Setting up Simply Cups for your office is easy. Just place a single tube in each kitchen next to your waste station (for the lids). We’ll provide you monthly updates on your cup collection numbers, so you’ll know the difference you are making.

COLLECT CUPS AT UNIVERSITY

Students love their coffee. See how Griffith University are fighting the war on coffee cup waste at multiple sites, and diverted over 30,000 cups in their first 3 months.

CUP RECYCLING AT GRIFFITH UNIVERSITY

CUP COLLECTION AT EVENTS

Simply Cups is now supporting events, such as the Floraide, Melbourne Flower and Garden Show, Melbourne Food and Wine Festival, and other conferences.

EVENT WASTE MANAGEMENT