AUSTRALIA’S LARGEST
CUP RECYCLING PROGRAM
DIVERTING MILLIONS OF CUPS FROM LANDFILL
Simply Cups Australia is a program that helps our partners separate their coffee cups from other waste streams. We then collect the cups, and work with innovative new technologies capable of transforming used cups into items of higher value.
AUSTRALIA’S FIRST CUP RECYCLING PROGRAM
Simply Cups started in May 2017. It took more than 12 months to collect our first million cups in Australia, and less than a year to collect an additional 3 million cups. We’d like to thank our many partners who provide collection points to make this possible.
FIGHTING THE WAR ON WASTE
Watch Closed Loop’s Brendan Lee explain why coffee cups cannot be processed via traditional recycling facilities.
RECYCLING CUPS
Coffee cups can be recycled, just not by traditional recycling facilities. Simply Cups uses innovative new technologies capable of mixing used cups with other materials to produce items of higher value.
HELP US TURN THIS
INTO THIS
THE SIMPLY CUPS COMMITMENT
Divert 100 million cups from landfill
Make it easier and more convenient for people to separate cups for collection from other waste streams.
Transform every used cup into an item of higher value
We will find a secondary use for any type of used paper-cup.
Pioneer a circular economy
Build markets for upcycled products, and educate Australians that recycling doesn’t happen when you place an item in a bin, recycling happens when you give that item a second life.
7-ELEVEN
7-Eleven is one of Australia’s leading coffee destinations. As Simply Cups’ Pioneering Partner, 7-Eleven have collected over a million cups at their stores, and act as a drop-off point for Australians to get their coffee cup recycled.
7-Eleven also support the program with every cup of coffee and Slurpee sold, which helps us grow the program faster.
MUFFIN BREAK
Muffin Break contribute to growing Simply Cups with every hot beverage they sell, and promote the Simply Cups program at shopping centres.
McDONALD’S
McDonald’s, the largest seller of coffee in Australia, is currently trialling the Simply Cups program in 26 restaurants in Victoria and 8 restaurants in NSW.
COLLECT CUPS AT THE OFFICE
A lot of people take their coffee back to the office, so it’s no surprise that Office Buildings is where we collect the most cups. Setting up Simply Cups for your office is easy. Just place a single tube in each kitchen next to your waste station (for the lids). We’ll provide you monthly updates on your cup collection numbers, so you’ll know the difference you are making.
COLLECT CUPS AT UNIVERSITY
Students love their coffee. See how Griffith University are fighting the war on coffee cup waste at multiple sites, and diverted over 30,000 cups in their first 3 months.
CUP COLLECTION AT EVENTS
Simply Cups is now supporting events, such as the Australian Open, Melbourne Food and Wine Festival, and other conferences.
EARN QANTAS POINTS
Join Simply Cups and earn Qantas Points on a range of everyday business expenses including flights, credit card spend, fuel, insurance and technology. 1,000 Qantas Points for joining + 1 Qantas Point for every 2 cups collected.
GET STARTED WITH SIMPLY CUPS
Help you business divert cups from landfill and help Australia transition to a circular economy.