THE SIMPLY CUPS COMMITMENT
Divert 100 million cups from landfill
Make it easier and more convenient for people to separate cups for collection from other waste streams.
Transform every used cup into an item of higher value
We will find a secondary use for any type of used paper-cup.
Pioneer a circular economy
Build markets for upcycled products, and educate Australians that recycling doesn’t happen when you place an item in a bin, recycling happens when you give that item a second life.