SIMPLY CUPS UK IS THE WORLD’S FIRST CUP RECYCLING PROGRAM
25 MILLION CUPS DIVERTED FROM LANDFILL
Simply Cups UK was established in 2014 by Closed Loop and Simply Waste Solutions to tackle the problem of coffee cups going to landfill. Back then, even the waste management industry said it would be impossible. Simply Cups UK now has almost 300 members, and in 2018 alone diverted over 25 million coffee cups from landfill.
KEEP SCOTLAND BEAUTIFUL
Almost 500 million single-use cups are used in Scotland each year, with only 4% currently recycled. Keep Scotland Beautiful are working with Simply Cups to transform Glasgow’s relationship with single-use cups.
Marylebone Station, in London, has become the UK’s first major transport hub to begin cup recycling. Commuters place their used cups in 10 speciality bins on the station concourse, which are collected and transformed into items of higher value.
The rCUP is the world’s first reusable coffee cup, made from recycled coffee cups collected by Simply Cups UK. It’s the perfect example of the circular economy in action.