Closed Loop donated $0.01 for every cup recycled via Simply Cups Australia collection points in January and February 2020, to help wildlife affected by bushfires.
The scale of Australia’s bushfire crisis is unprecedented, and we encourage everyone to give what they can. Many businesses link their donations to sales, and we understand why that happens. At Closed Loop, we care deeply about the environment and building a circular economy. So we decided that instead of linking our donation to sales, our donations would be based based the volume of people recycling their coffee cups via Simply Cups Australia. Giving people an incentive to help the environment by recycling and support bushfire affected nature and wildlife at the same time.
Thanks to your efforts, we collected over 1.55 million cups during that period. So thank you for your support, and your cups!
– Rob Pascoe, Managing Director, Closed Loop