Simply Cups
A solution to the take-away coffee cup crisis
Simply Cups is Australia’s largest paper cup recycling program that saves cups from landfill and gives them a second life.
Our product stewardship program is committed to creating circular solutions for paper cups. Simply Cups is involved in research and development, collections, recycling, government engagement and consumer education.
THE PROBLEM
1.8 billion hot drink cups are used in Australia
Each year, more than 1.8 billion hot drink cups are used in Australia.
Paper cups, such as coffee cups, are difficult to recycle as they have a waterproof lining. Most Australian recycling facilities, or material resource facilities do not accept paper cups because of the waterproof lining.
60% of Australians* believe that coffee cups can recycled in kerbside recycling. This also leads to high levels of contamination in kerbside recycling.
*RecycleMate, 2022
HOW IT WORKS
Simply Cups
Simply Cups offers more than 1,500+ collection locations across Australia and New Zealand for paper cup collections. Paper cups are collected and processed by our partners.
Recycled products from cups collected by Simply Cups
Simply Cups has partnered with a number of technologies to recycle paper cups.
ARE YOU A BUSINESS?
Become a Cup Collector
Become a Cup Collector and collect cups for Simply Cups.
Setting up a dedicated paper cup recycling program at your office, location or store has been proven to encourage recycling, reduce your cup wastage, create a sustainable space and promote environmentally friendly behaviour change amongst clients and customers.
ARE YOU A SCHOOL?
Join 7-Eleven Cup Rescue Schools Program
Lead school sustainability with our free 7-Eleven Cup Rescue Schools Program.
Simply Cups and 7-Eleven will donate a Cup Collection unit to your school to collect cups. Students, teachers and families are encouraged to bring cups to school for collection. Cups are then taken to a participating 7-Eleven. Simply Cups and 7-Eleven will recycle your cups.
Pioneering Partner
As a Pioneering Partner, 7-Eleven actively supports the global challenge of cups ending up in landfill. Simply Cups is able to explore ongoing technologies, research and expand cup recycling locations with the support of 7-Eleven.
Find a participating Cup Collection at any participating 7-Eleven store.
Proud Cup Collectors
Simply Cups FAQS
What else we do
Circularity is at the core of what we do.
As your sustainability partner, we find solutions suited to your business. Simply Cups is a closed loop example that has been created based on user behaviours and a commonly used item that is largely contributing to waste and litter.
Let’s work together to find a solution for your business.
